Everything to Help You Build & Scale.

Comprehensive guides, real-world commerce playbooks, and developer API references to supercharge your team.

POST /v2/orders/dispatch_routing

Response: 200 OK • 42ms

// Webhook Request Payload

{
  "order_id": "ORD-2026-9281",
  "customer": {
    "name": "Priya Sharma",
    "pin_code": "560038"
  },
  "items": [
    { "sku": "SKU-AURA-PRO-BLK", "quantity": 1 }
  ],
  "auto_route": true
}

// Instant Automated Response

{
  "status": "routed",
  "assigned_warehouse": "South Regional Hub (Hosur)",
  "courier_selected": "Delhivery Express Air",
  "awb_code": "DEL-88219491",
  "estimated_delivery": "2026-09-12T14:00:00Z",
  "stock_decremented": true
}

User Guides

Product Documentation

Step-by-step operational setup guides, catalog import specs, and warehouse routing tutorials.

Getting Started with Master Catalog

Multi-Warehouse Inventory Configuration

Automated Courier Routing Rules

Configuring WhatsApp Dispatch Notifications

Explore All in Product Documentation →

Developer Hub

Developer & API Reference

Comprehensive REST and GraphQL API specs, event webhooks, and SDK documentation.

Authentication & Scoped API Keys

Real-Time Webhook Event Payloads

Custom Order Management Endpoints

Rate Limits & Latency Benchmarks (<80ms)

Explore All in Developer & API Reference →

Industry Insights

eCommerce Playbooks & Blog

Deep-dives into gross margin optimization, festive flash drops, and omnichannel retention.

How to Reduce RTOs by 35% in Cash-on-Delivery Markets

Preventing Inventory Overselling During Black Friday Drops

True Contribution Margin vs Vanity Top-Line Revenue

Ship-From-Store Strategy for Modern Retailers

Explore All in eCommerce Playbooks & Blog →

Merchant Support

Help Center & Support

24/7 troubleshooting, status alerts, onboarding assistance, and FAQs.

Channel Disconnection Troubleshooting

GST E-Invoice Reconciliation FAQs

Role-Based Permission Matrix Setup

Contacting 24/7 Priority Emergency Support

Explore All in Help Center & Support →

Administrative Operations Summary

Quick-reference mapping of administrative actions and their real-time system outputs across all back-office operational desks.

Target Audience

D2C brands, multi-category retailers, growing omnichannel businesses, and merchants migrating from Shopify.

Core Purpose

Unify cataloging, order fulfillment, stock sync, WhatsApp messaging, shipping rates, and executive BI.

Architecture Scope

Modern Headless E-Commerce Architecture with dedicated high-speed REST Storefront API (/api/shop/*).

Executive Dashboard

Analytics

Key Administrative Actions

Monitor revenue, orders, 7-day sales trends, top sellers, and low-stock alerts.

Primary Operational Output

Real-time high-level visibility of overall business health.

Catalog Manager

Store & Catalog

Key Administrative Actions

Add/edit products, multi-level variants, image galleries, weights, and SEO previews.

Primary Operational Output

Published, purchasable products in your store catalog.

Inventory Desk

Inventory

Key Administrative Actions

Perform inline stock adjustments, filter low stock, and manage backorder settings.

Primary Operational Output

Live inventory counts synchronized across channels in real time.

Purchase Orders (POs)

Inventory

Key Administrative Actions

Draft supplier POs, record unit costs, and receive stock directly into warehouse inventory.

Primary Operational Output

Replenished warehouse stock and supplier cost records.

Order Processing

Orders

Key Administrative Actions

Fulfill orders, enter courier tracking numbers, issue refunds, and print invoices.

Primary Operational Output

Dispatched parcels with tracking details and customer alerts.

Draft Orders Desk

Orders

Key Administrative Actions

Build phone orders, apply custom discounts, and email invoice payment links.

Primary Operational Output

Converted online orders from offline, wholesale, or phone sales.

Abandoned Carts

Orders

Key Administrative Actions

Review unfinished checkouts and dispatch one-click recovery notifications.

Primary Operational Output

Recaptured lost sales (10% to 25% recovery rate).

Document Printer

Orders

Key Administrative Actions

Print Tax Invoices, Packing Slips, Delivery Notes, and Manifests with 1 click.

Primary Operational Output

Formatted physical shipping documents ready for parcel inclusion.

Customer CRM

Key Administrative Actions

View customer lifetime value, purchase history, tags, notes, and inquiries.

Primary Operational Output

Complete context for personalized customer service.

Shipping & Packaging

Logistics

Key Administrative Actions

Set weight/price shipping rules and manage standard box packaging profiles.

Primary Operational Output

Accurate shipping fee collection at checkout and standardized box specs.

Tax Settings

Logistics

Key Administrative Actions

Configure GST/VAT regional tax percentages and tax-inclusive pricing.

Primary Operational Output

Compliant tax calculation on all customer invoices.

Promotions Desk

Logistics

Key Administrative Actions

Create percentage, fixed, free shipping, or BOGO discount codes with limits.

Primary Operational Output

Promotional discounts applied instantly at checkout.

WhatsApp Engine

Key Administrative Actions

Configure WhatsApp OTP login and transactional order/shipping message triggers.

Primary Operational Output

Automated customer updates delivered directly on WhatsApp.

SEO & Sitemaps

Marketing

Key Administrative Actions

Generate dynamic XML sitemaps (/api/shop/sitemap.xml) and manage page metadata.

Primary Operational Output

Automated search engine indexing and enhanced Google ranking.

CMS & Media

Store & Catalog

Key Administrative Actions

Upload homepage banners, publish blog articles, and moderate reader comments.

Primary Operational Output

Engaging storefront merchandising and SEO content.

Reviews & Wishlist

Customer CRM

Key Administrative Actions

Moderate customer star ratings and analyze storewide wishlist demand.

Primary Operational Output

Verified social proof on product pages and demand forecasting.

Shopify Importer

Migration

Key Administrative Actions

Upload Shopify CSV files to import products, collections, orders, and blogs.

Primary Operational Output

Rapid catalog migration without manual data entry.

Staff & RBAC

Security

Key Administrative Actions

Invite team members, build custom permission roles across 8 modules, and review audit logs.

Primary Operational Output

Secure delegation of store management with complete accountability.

Operational Module	Key Administrative Actions	Primary Operational Output
Executive Dashboard Analytics	Monitor revenue, orders, 7-day sales trends, top sellers, and low-stock alerts.	Real-time high-level visibility of overall business health.
Catalog Manager Store & Catalog	Add/edit products, multi-level variants, image galleries, weights, and SEO previews.	Published, purchasable products in your store catalog.
Inventory Desk Inventory	Perform inline stock adjustments, filter low stock, and manage backorder settings.	Live inventory counts synchronized across channels in real time.
Purchase Orders (POs) Inventory	Draft supplier POs, record unit costs, and receive stock directly into warehouse inventory.	Replenished warehouse stock and supplier cost records.
Order Processing Orders	Fulfill orders, enter courier tracking numbers, issue refunds, and print invoices.	Dispatched parcels with tracking details and customer alerts.
Draft Orders Desk Orders	Build phone orders, apply custom discounts, and email invoice payment links.	Converted online orders from offline, wholesale, or phone sales.
Abandoned Carts Orders	Review unfinished checkouts and dispatch one-click recovery notifications.	Recaptured lost sales (10% to 25% recovery rate).
Document Printer Orders	Print Tax Invoices, Packing Slips, Delivery Notes, and Manifests with 1 click.	Formatted physical shipping documents ready for parcel inclusion.
Customer CRM Customer CRM	View customer lifetime value, purchase history, tags, notes, and inquiries.	Complete context for personalized customer service.
Shipping & Packaging Logistics	Set weight/price shipping rules and manage standard box packaging profiles.	Accurate shipping fee collection at checkout and standardized box specs.
Tax Settings Logistics	Configure GST/VAT regional tax percentages and tax-inclusive pricing.	Compliant tax calculation on all customer invoices.
Promotions Desk Logistics	Create percentage, fixed, free shipping, or BOGO discount codes with limits.	Promotional discounts applied instantly at checkout.
WhatsApp Engine WhatsApp	Configure WhatsApp OTP login and transactional order/shipping message triggers.	Automated customer updates delivered directly on WhatsApp.
SEO & Sitemaps Marketing	Generate dynamic XML sitemaps (/api/shop/sitemap.xml) and manage page metadata.	Automated search engine indexing and enhanced Google ranking.
CMS & Media Store & Catalog	Upload homepage banners, publish blog articles, and moderate reader comments.	Engaging storefront merchandising and SEO content.
Reviews & Wishlist Customer CRM	Moderate customer star ratings and analyze storewide wishlist demand.	Verified social proof on product pages and demand forecasting.
Shopify Importer Migration	Upload Shopify CSV files to import products, collections, orders, and blogs.	Rapid catalog migration without manual data entry.
Staff & RBAC Security	Invite team members, build custom permission roles across 8 modules, and review audit logs.	Secure delegation of store management with complete accountability.